101 SEO Stats to Reference Everywhere in 2025

With advancements in AR technology, it’s important for businesses to keep up with optimizing local listings and collect reviews. This could involve virtual tours or interactive maps that help potential customers find their way to local businesses. Google has shifted to mobile-first indexing in recent years, meaning that the mobile version of a website is prioritized for indexing and ranking.

Posts you’ve marked as Cornerstone Content that hasn’t been edited in the last six months will appear under a Stale Cornerstone Content link in your Posts list. You may want to add your target country to the filters at the top, particularly if you have your content translated into other languages. It’s also a matter of correctly “setting the scene” for your readers right from the start and improving your bounce rate by delivering the content they were expecting to see. When it comes to other languages, you will find that many search terms are simply easier to rank for. A study by Rebrandly showed that engagement increases by 39% with shortened URLs.

Link Quality

The tool provides a list of “Broad Match” terms by default, which contain your starting keyword(s) and close variations. Once you rank well, you can get consistent organic traffic without paying for visitors. A search made using images rather than text or voice is commonly called visual search.

• Conducting a content gap analysis will tell you what pieces you might be missing in your SEO strategy, and it’s an opportunity to identify keywords you never thought of before.
• The lesson also brushes up on the pros and cons of SEO and how to avoid common outdated techniques.
• The lesson moves from identifying the signs of popularity to creating link-worthy content.
• On-Page SEO refers to optimizations that a website has control over.
• So you can see exactly what you’re doing well, and what you need to improve.

Next, select ‘Clicks,’ ‘Impressions,’ and ‘Average Position,’ then review high impression keywords with a position greater than 1. You can quickly see any ranking shifts, where different pages jump in and out of the rankings. With all of this said, remember that your content should always sound natural and make sense. Work your keyword naturally into your opening, rather than simply stuffing it into your first paragraph for SEO’s sake. Read more about the benefits of translating your website further down, and be sure to check out our in-depth multilingual guide to start dominating the SERPs in other languages. Additionally, you’ll want to cut down on distractions that users may find annoying.

How To Find Competitors’ Keywords: Tips & Tools

It can cross-reference hundreds of thousands of sources to determine whether you’re an authority in the field. These days, SEO isn’t just about writing SEO-optimized content and hoping the algorithm will discover you. When I was an SEO at a transportation startup, we were competing against transportation companies that had been in the industry for 30+ years. Therefore, every SERP feature you see is an additional opportunity to serve content to the same searcher.

On-Page SEO

At the HubSpot blog, we call this the pillar-cluster model, which helped us overcome a year-long traffic plateau. So, by internally linking from one page to another, you’re giving SEO Anomaly the algorithm a pattern to follow. As an example, our product marketing team optimized Marketing Hub’s page to a T.